Luca Sartoni

Topic Title:
A/B testing and usability testing on WordPress

Talk Description:
A/B testing can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, these tools definitely help our decision making. There are many ways to perform A/B tests, but only a few ways to do them right. My presentation will explore the basics of A/B testing on WordPress, going through the available online tools, the common mistakes and the right procedures.

Why do you want to speak at #wcbg:
I co-organize the WordPress meetup Vienna and WordCamp Vienna. I think it’s a great opportunity collaborating with other WordPress meetups and WordCamps in Europe.

Twitter: @lucasartoni

Website: http://lucasartoni.com

 

See all the Speakers.

Published by

Milan Ivanovic

Hi there! I am Milan Ivanovic, a full-stack developer with over a decade and a half of extensive experience in WordPress. I am an active member of the WordPress community, serving as a Deputy, WordCamp Mentor, and WordPress.org Global Translation Editor. I’m also responsible for leading WordPress Serbia and have previously taught at the WordPress Academy in Serbia. Husband, father, and in love with Open Source and Photography. **Looking for Sponsored Contribution**

WordCamp Belgrade is over. Check out the next edition!