Luca Sartoni

Topic Title:
A/B testing and usability testing on WordPress

Talk Description:
A/B testing can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, these tools definitely help our decision making. There are many ways to perform A/B tests, but only a few ways to do them right. My presentation will explore the basics of A/B testing on WordPress, going through the available online tools, the common mistakes and the right procedures.

Why do you want to speak at #wcbg:
I co-organize the WordPress meetup Vienna and WordCamp Vienna. I think it’s a great opportunity collaborating with other WordPress meetups and WordCamps in Europe.

Twitter: @lucasartoni



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